Source: National Cyber Security - Produced By Gregory Evans
Sony is headed for its fourth consecutive year of losses, battered on all sides by nimbler rivals and putting pressure on Mr. Hirai, who took charge at Sony this month, to chart a turnaround. “The time for Sony to change is now,†Mr. Hirai said during a news conference Thursday, his first since he succeeded Howard Stringer as the company’s chief. “Sony will change.†Once the epitome of Japanese innovation and technological prowess — as maker of the Walkman music players and Trinitron televisions — Sony has rapidly lost ground to American stalwarts like Apple and electronics manufacturers from South Korea and China. Unable to focus, it now makes a bloated and bewildering lineup of gadgets, from handycams to car stereos. Sony and other Japanese exporters have also been hamstrung by the persistent strength of the yen, which is hovering near an all-time high against the American dollar and has made Japanese goods more expensive for consumers outside of Japan. To rebuild Sony’s electronics business, Mr. Hirai said he would concentrate on three main businesses: mobile devices, including smartphones and tablets; cameras and camcorders; and games. Sony will focus especially on its Xperia line of smartphones, which Mr. Hirai said [...]
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